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9 Classic Email Marketing Mistakes to Avoid

Email marketing is a reliable and affordable way of reaching new audiences. Brands of every size take advantage of this method to get their messages across. However, here are nine common email marketing mistakes you should endeavor avoid. Broken or outdated links Make sure the links in your emails actually lead somewhere. One of the…

4 Ways to Leverage the Power of Social Media

Social media can have huge marketing potential, but many businesses fail to produce the results they want. Social media is saturated with businesses and marketers trying to shout louder than everyone else, which makes it much more difficult to reach your target customer with your marketing messages. Successful business owners and marketers know how to…

How to Use Podcasts to Build Your Business

Podcasts were a huge trend a few years ago, but fell out of favor as video started to take control of internet marketing. Now, businesses are again beginning to see the value podcasts provide. Many are seeing success as they learn to use podcasts to build their authority, audience, and reputation across social media. This…

How to Create More Engaging Facebook Posts

Facebook has become one of the best platforms for business marketing, providing businesses of all sizes with access to enormous audiences. Although the marketing potential of Facebook is huge, businesses still have to do the right things to take advantage of it. A key component of using Facebook to its fullest is creating engaging posts…