6 Common Myths About Marketing on Social Media

An effective social media campaign has been shown to work for businesses of all sizes. The potential to increase engagement, make sales, and find new followers makes social media an essential marketing channel. There are, however, various myths and misunderstandings that can drastically reduce the end results. Some of these myths relate to the day-to-day…

Emails | JC Marketing Fresno CA

Proper Email Marketing Etiquette

Did you know that 205 billion emails are sent every single day? Whether it’s spam, offers, advertisements, or letters from Nigerian princes, peoples inboxes are filled to the brim daily However, email marketing is a handy tool that every company needs to utilize. A 2015 study from the Direct Marketing Association found that every $1…

10-Step SEO Method for Writing Optimal Blog Posts

Ranking in the search engines used to be dominated by backlink building. While links are still important, there is now far more focus on quality content and on-page optimization. For sites willing to create excellent content that draws in readers, the updated algorithms have only benefited them, allowing them to rank for competitive keywords. Creating…