4 Reasons Why Email Marketing Should be a Priority

Email is a part of people’s everyday lives. Most people start their days by checking their emails, whether on their phone or desktop. This makes email one of the most efficient ways to promote your brand. Nonetheless, some business owners still hesitate to start an email marketing campaign. If you’re one such person, here are…

7 Fundamental Marketing Tactics You Might Not Be Using

A website without any promotion will almost certainly fail to draw significant amounts of traffic. Similarly, a website that focuses on gimmicks and hyped marketing methods might find they fail to gain traction or only receive occasional spikes of traffic. The reality is most successful businesses are using fundamental marketing tactics that have been proven…

4 Tips for Creating Clickable Headlines

Headlines can make or break content marketing, pay-per-click advertising and social media marketing campaigns. The headline is the first thing potential customers see when viewing your content and marketing messages. If your headline doesn’t grab their attention and compel them to read on or click through to the main content, you have lost your audience.…

SEO Best Practices for 2017 and Beyond

As search engine algorithms continue to evolve, keeping track of all the changes in the world of SEO can be difficult. While great content and backlinks are still key, there are gradual changes in SEO trends that you should bear in mind. Here are six of the most important actions you can take today to…

10 Steps to Achieve a Rock Solid Personal Brand

“Call now to order!” “Go ahead and push that like and share button.” Let’s face it, people are tired of being bombarded with ads and sales pitches. That’s why personal branding has become so important. When done right, it convinces people that you’re the one to meet their needs above all other competitors. A strong…