Whenever the holidays are fast approaching, businesses often go into overdrive coming up with new and unique ways to promote their brand. Coupons, sales, and giveaways are a staple at this time of the year, but it still pays to be innovative. Here are six fun ways to market your brand during the holidays.
Seasonal, specific keyword campaigns
People will often look things up on the holidays with specific keywords in mind. Instead of going for generic keyword groups like “best gifts for Christmas,” people will tend to look up more specific phrases such as “best gifts for my girlfriend,” or the like. Create campaigns centered on these specific phrases. Particularly look for keywords that can be relevant or even exclusive to your niche.
Offer gift bundles
If you own a physical store, chances are you’ll be offering free gift wrapping services to your customers. If you’re not already doing this, then you definitely should consider starting. Wrapping gifts can be a hassle and not everyone is good at it. Make it easy for customers to buy your product and gift them to their friends or relatives. Consider going the extra mile and create gift bundles composed of items that you believe people will buy together when looking for a gift for their loved ones.
Creative gift wrapping
At the same time, consider wrapping your items in unique, brand-friendly ways. As much as possible, don’t just use typical holiday gift wrap. Find a way to package your items in a way that is friendly for your brand. You can wrap your customers’ gifts in wrapping paper that reflects your brand’s colors or you can even hire a designer to create a gift wrap design just for your brand. Even implementing your logo or brand name somewhere on the gift can go a long way.
Get on Pinterest
People will often turn to their Pinterest boards whenever the holidays are rolling in. All throughout the year, people will pin things on their boards that they believe will make great gifts. Pinterest should be one of the places you should be focusing your attention on. Even major brands are taking advantage of Pinterest to boost their sales. Consider implementing tags and pins into your online store. Interact with your users on Pinterest or create boards specifically tailored to your brand. You can even offer incentives to your customers for pinning your items on their Pinterest boards.
Create a holiday theme for your website or landing page
Landing pages will always be relevant. Landing pages are an excellent source of traffic and conversions. During the holidays, why not make it a goal to create landing pages specifically designed for the holidays? Getting customers interested in your store isn’t easy, but remember that people are more willing to spend money during the holidays. Create landing pages specifically designed to capture your holiday shoppers’ interest. And don’t forget to give these landing pages a holiday theme. Don’t just stop there. Consider decorating the rest of your site or store with a more holiday-friendly color scheme.
Host giveaways on social media
Everybody loves a good giveaway. But during the holidays, don’t limit these giveaways to your online stores. Go to social media. Share these giveaways on every platform you are a part of. Facebook and Twitter are great places to start, but you might gain more traction on Instagram and Pinterest. Doing giveaways on social media is one of the best ways to grab the attention of people who have otherwise never heard of your brand.
The holidays are the perfect time to start getting creative with your marketing campaign. Consider these tips and you should be well on your way to making more sales and growing your brand.