Online Marketing (PPC) Management

Leverage our skills and training to help you grow your businesses!

Our PPC Management programs, otherwise known as Pay-Per-Click Advertising, offers targeted ad promotions that are designed specifically to maximize response and reaction.

The advantage of Pay-per-Click marketing is that you campaign is optimized to be seen by the right people, at the right time. This greatly reduces waste and allows you to reach those individuals that are looking for your types of products or services. JC Marketing’s Pay-Per-Click team is Google Adwords certified and well versed in all platforms of PPC management. PPC marketing can be a very powerful platform to help take your business to the next level.

Several of today’s leading online platforms offer targeted Pay-Per-Click programs, and we know how to properly leverage each of them for our clients.

Immediate Impact

Our PPC Specialists can have a campaign developed and ready to go live in a matter of days. No long waits for results.

Small Business Programs

Unlike many PPC management programs, we have several affordable options for small businesses.

Expertise You Can Trust

We’re a Google Certified Partner, and our PPC Managers are all experienced in developing high-performing campaigns.

We keep it in-house

Our in-house team manages all PPC Campaigns. This allows us total control over each campaign to maximize efficiency and results for our clients.

No Hidden Fees

You’ll clearly know what you are paying us to manage your account, and what you are spending as an ad budget. Some companies blend the two together, making it difficult to determine how much of your monthly payment was actually spent on ads. You completely control your ad budget each month, so there’s no surprises and no questions as to where your money is going.

Ready to Get Started?

Give us a call at (559) 479-5000 or click on the Free Consultation Request button below.

Even though our PPC Management programs are affordable, we still provide an amazing amount of value. We offer a variety of packages, which can include the following services:

  • Campaign Strategy Development & Execution
  • Competitor Analysis & Industry Research
  •  Ad Copy Creation & Testing
  • Image Design
  • Ad Extension Setup & Optimization
  • Remarketing
  • Conversion & ROI Tracking Analysis
  • Extensive Keyword Research & Generation
  • Monthly Reporting

Several of today’s leading online platforms offer targeted Pay-Per-Click programs, and we know how to properly leverage each of them for our clients.

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Our PPC Approach

For all of our marketing platforms, but especially for Pay-Per-Click programs, we utilize our S.E.C.R.E.T approach to ensure you get the most from your investment.

Strategy –

We develop a strategy based on your goals and current situation

Evaluate –

We evaluate the competition, keywords, ad content

Create –

We create campaigns and ad designs that will drive results

Reach –

We launch your campaigns allowing you to reach your best prospective customers

Examine –

We examine results along the way – what’s working well and what can be improved

Tune –

We constantly fine-tune your program to maximize response and ROI

Facebook Ads

With more than a billion monthly active users, Facebook is the largest and most powerful social media advertising platform in the world.

For a small business owner, understanding how to properly utilize this platform can be difficult and overwhelming

To succeed on Facebook, advertisers need to understand how to drive user engagement, and effectively use advanced audience targeting techniques to get the most from their advertising budget.

Our Facebook advertising specialists will use the most advanced methods to setup and optimize your advertising campaign. If terms like conversion tracking, retargeting pixels and lookalike audiences are foreign to you, we’re here to help.

Facebook Marketing | JC Marketing Fresno CA

Remarketing

Remarketing is one of today’s most complex, but also most effective means of leveraging Pay-Per-Click platforms.

Using Remarketing, we can reach consumers who visited your site, but did not complete a desired action, such as an on-line purchase or signing up for your free newsletter.

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites participating in the program. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers while they browse other websites. You can even show them a compelling message or offer that will encourage them to return to your site and complete a purchase.

Remarketing Ad Process | JC Marketing Fresno CA

How does it work? We add a piece of code (remarketing tag) to all of the pages of your website. Then, when shoppers come to your site, they will be added to the remarketing lists we create for you. We can then reach these potential buyers on your behalf while they browse other websites.

Here’s an Example:

Let’s say you sell organic treats for dogs and cats. We’ll place a tag across your entire website and then create a remarketing list called “Dog Treats.”  When a consumer is searching online for keywords relevant to your organic pet treats, they will see your Google platform ads.  They see your ad, click on it and visit your website.  For some reason, they don’t make a purchase at this time and leave your site.  Now, using our Remarketing program, they will see your ads regarding organic dog treats when they are visiting one of thousands of participating websites.

Image Ads

By leveraging the Google Display Network, we can get your targeted message on a large collection of websites that show AdWords ads, including YouTube.

The Display Network can help you connect with customers on over one million websites around the world. You can show your ads to people when they visit, for example, their favorite news sites or blogs.

The Google Display Network reaches over 83% of unique Internet users around the world, including people speaking more than 20 languages in over 100 countries. But we maintain control of your ad targeting:

We’ll choose specific websites for ads to appear on and sites to prevent your ads from appearing on.

We’ll select specific types of audiences to reach with your ads.

We’ll determine where your ads can appear and who might see them based on your targeting profile.

We can develop multiple rich media formats of your message, including image, video, and flash formats.

PPC Management for small businesses

Display ad creation and management is included in many of our Pay-Per-Click Management packages.

If you’d like more information about how businesses like yours are leveraging this exciting program to increase website traffic, calls and sales, please give us a call today at (559) 479-5000  or click on the Free Consultation Request button below.

We’d be glad to help…It’s what we do!